MA
AI News: No One Saw This Coming!Matt Wolfe19 Jun 2026
Adobe adds its AI assistant to Premiere, Illustrator and InDesign so users can prompt tasks like creating sequences or generating images.
Adobe's Firefly AI assistant, extended to Premiere, Illustrator, InDesign and Frame.io to automate multi-step tasks via prompts.
Updated EU status checked Last shown
Adobe AI Assistant at a glance
- What is Adobe AI Assistant?
- Adobe AI Assistant is an app from Adobe. Adobe's Firefly AI assistant, extended to Premiere, Illustrator, InDesign and Frame.io to automate multi-step tasks via prompts.
- Who makes Adobe AI Assistant?
- Adobe AI Assistant is made by Adobe.
- Does Adobe AI Assistant work in the EU?
- Unverified. No explicit evidence found. The provided page is a TechCrunch article with no regional availability information for the assistant. Last verified 14 Nov 2026.
- How much does Adobe AI Assistant cost?
- Pricing unknown. No pricing in the provided material. Elements and Projects were in private beta at announcement. Licence: Proprietary.
- Where was Adobe AI Assistant shown?
- In 1 creator video by Matt Wolfe. Most recently by Matt Wolfe on 19 Jun 2026, at 28:34 in “AI News: No One Saw This Coming!”.
Sources: the vendor's own pages (linked above) and creator videos at the linked timestamps. EU status is information, not legal advice; see how we check.
About
Adobe AI Assistant is the Firefly-based assistant that Adobe is rolling out across its creative apps. According to TechCrunch (18 June 2026), it was extended to Premiere, Illustrator, InDesign and Frame.io. It was already usable with Express, Photoshop and Acrobat, and is also supported from ChatGPT, Claude and Copilot. Adobe said support for Google Gemini and Slack is planned.
Users prompt the assistant to carry out tasks that previously took several manual steps. In Premiere it can sort assets into bins, batch-rename clips, identify interview questions and add markers. In Illustrator it can reorganize layers across a document or check for missing fonts. In the Firefly app it can generate brand kits (logos, brand identity, colour palettes), product videos from photos, and storyboards.
Alongside the assistant, Firefly gained Elements, which saves AI-generated characters, objects and locations for reuse, and Projects, which stores assets in one place and shares context. Both of these were in private beta at the time of the announcement. The source material gives no pricing or regional availability details.
Key features
- Prompt-driven task automation inside Premiere, Illustrator, InDesign and Frame.io
- Premiere: sort assets into bins, batch-rename clips, add markers, identify interview questions
- Illustrator: reorganize layers, check for missing fonts
- Generates brand kits, product videos from photos, and storyboards in Firefly
- Also usable with Express, Photoshop and Acrobat, and from ChatGPT, Claude and Copilot
- Elements and Projects features in Firefly (private beta)
1 moment
As seen on YouTube
Watch the moment: the exact second top creators show it. Videos load only when you press play, via youtube-nocookie.com.
Keep exploring
Similar AI tools
Closest neighbours by meaning, not just by category.
AC
Adobe Creative Cloud AI Agents
Agent · Adobe
Adobe's AI agents and assistants across Creative Cloud apps, announced at Adobe MAX 2026, plus Firefly design layouts.
UnverifiedAgents & Automation
Oct 2026Freemium
RU
Runway
App · Runway
Cloud platform from Runway for generating and editing video, images and audio, including first/last keyframe video generation.
Available in EUVideo Generation
Release date n/aFreemium
DR
DaVinci Resolve 21.1
App · Blackmagic Design
DaVinci Resolve 21.1 adds AI assistant integration to Blackmagic's editing, color, audio and VFX application.
Available in EUVideo Generation
Release date n/aFreemium
GO
Gemini Omni Flash
Model · Google
Faster Gemini Omni variant from Google for generating and editing video from references and text prompts.
UnverifiedVideo Generation
Release date n/aFreemium
MI
MAI Image 2.5
Model · Microsoft
Microsoft AI's text-to-image and image-editing model, with a lower-cost Flash variant, offered via Microsoft Foundry.
UnverifiedImage Generation
Release date n/aAPI
MA
MAI-Image-2.5-Pro
Model · Microsoft
Microsoft AI's text-to-image and image-editing model in the MAI Image family, with accurate text rendering.
UnverifiedImage Generation
Release date n/a