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Luma Agents

by Luma AI

Creative AI platform from Luma AI with agents that plan and generate video, image, audio and text assets using Ray and Uni models.

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Luma Agents at a glance

What is Luma Agents?
Luma Agents is an app from Luma AI. Creative AI platform from Luma AI with agents that plan and generate video, image, audio and text assets using Ray and Uni models.
Who makes Luma Agents?
Luma Agents is made by Luma AI.
Does Luma Agents work in the EU?
Limited in the EU. Terms of Service say the Services are intended for visitors in the United States and make no representation of availability elsewhere; the privacy policy says services are hosted in the US, though it provides EEA/UK legal bases and rights. No EU data residency is stated, and EU users can apparently still access it. Last verified 14 Nov 2026.
How much does Luma Agents cost?
Freemium. Website says "Try it free". Individual plans listed at $30/month, $90/month and $300/month (up to 20% off yearly), plus business plans; additional per-generation costs for video, image and audio. Licence: Proprietary.
Where was Luma Agents shown?
In 5 creator videos by AI Search. Most recently by AI Search on 1 Nov 2026, at 18:08 in “AI finally sleeps, Gemini 4 Carbon, ETH cracked, energy-based models, Anthropic IPO: AI NEWS”.

Sources: the vendor's own pages (linked above) and creator videos at the linked timestamps. EU status is information, not legal advice; see how we check.

About

Luma (Luma Agents) is a creative AI platform from Luma AI, a Palo Alto company. Its agents research, generate and refine assets across video, image, audio and text within one project, aiming to keep brand style consistent across outputs. The platform is built on Luma's own models, including Ray 3.2 for video generation and Uni-1 for image generation with style and character references.

Beyond free-form agent prompting, Luma offers preset workflows such as virtual try-on and Relight Studio, and a "Skills" feature for building a creative workflow once and re-running it. Ray 3.2 and Uni-1.1 are also available through APIs, and Luma publishes research on inference-time scaling and pre-training methods.

Access is through the web app with individual plans (about $30, $90 and $300 per month, with yearly discounts) and business plans, plus per-generation costs listed for video, image and audio. Luma's terms and privacy policy state that the services are hosted in the US and intended for visitors located in the US, which is relevant for users elsewhere.

Key features
  • Agents that plan and generate assets across video, image, audio and text
  • Ray 3.2 video model with frame-level control and cut-to-cut continuity
  • Uni-1 image model with style and character references for brand consistency
  • Preset workflows such as virtual try-on and Relight Studio
  • Luma Skills for saving and rerunning creative workflows
  • Ray 3.2 and Uni-1.1 available via API
5 moments

As seen on YouTube

Watch the moment: the exact second top creators show it. Videos load only when you press play, via youtube-nocookie.com.

AI
AI Search18 Sept 2026
Live demo
Deepseek just did the impossible

Creative AI agent that accesses top image and video models and autonomously runs whole workflows such as brand kits and marketing assets. Reusable Luma skills can turn a product photo into UGC videos or a 360° orbit view. This was the video's sponsor segment.

AI
AI Search27 Jul 2026
Live demo
Claude Opus 5 is a freak

Team of AI agents for autonomous creative workflows. The new Luma Skills feature turns workflows into reusable, shareable tools, shown with brand kit and fashion show video examples.

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