Who makes Meta AI Incognito Chat?

Meta AI Incognito Chat is made by Meta.

Does Meta AI Incognito Chat work in the EU?

Unverified. No explicit evidence found. Last verified 14 Nov 2026.

How much does Meta AI Incognito Chat cost?

Free. Presented as a feature of WhatsApp's Meta AI; no separate charge was mentioned. Licence: Proprietary.

Where was Meta AI Incognito Chat shown?

In 1 creator video by Matt Wolfe. Most recently by Matt Wolfe on 15 May 2026, at 22:03 in "AI News: OpenAI Finally Released What We Asked For".

Meta AI Incognito Chat

by Meta

Private mode for Meta AI chats in WhatsApp, processed in a secure environment and disappearing by default.

UnverifiedLanguage ModelsApp

Updated 14 Nov 2026EU status checked 14 Nov 2026Last shown 15 May 2026

Meta AI Incognito Chat at a glance

What is Meta AI Incognito Chat?: Meta AI Incognito Chat is an app from Meta. Private mode for Meta AI chats in WhatsApp, processed in a secure environment and disappearing by default.
Who makes Meta AI Incognito Chat?: Meta AI Incognito Chat is made by Meta.
Does Meta AI Incognito Chat work in the EU?: Unverified. No explicit evidence found. Last verified 14 Nov 2026.
How much does Meta AI Incognito Chat cost?: Free. Presented as a feature of WhatsApp's Meta AI; no separate charge was mentioned. Licence: Proprietary.
Where was Meta AI Incognito Chat shown?: In 1 creator video by Matt Wolfe. Most recently by Matt Wolfe on 15 May 2026, at 22:03 in “AI News: OpenAI Finally Released What We Asked For”.

Sources: creator videos at the linked timestamps. EU status is information, not legal advice; see how we check.

About

Meta AI Incognito Chat is a privacy-oriented mode for talking to Meta AI inside WhatsApp. According to a creator summary (Matt Wolfe), conversations are processed in a secure environment that Meta cannot see into, and messages disappear by default.

It works as a text conversation with the Meta AI assistant, aimed at users who want to ask sensitive or personal questions without the exchange being retained or visible to the provider. It is accessed through the WhatsApp app rather than a standalone product.

Detailed technical documentation, exact retention rules and regional rollout terms were not available in the material reviewed, so these details should be checked against Meta's official WhatsApp and Meta AI pages.

Key features