MA
AI News: Claude's New Browser, Spotify Gets AI & OpenAI's New HardwareMatt Wolfe17 Jul 2026
Meta's feature letting users tag anyone on Instagram to generate images of them was rolled back within a week after backlash over deepfakes.
Meta AI feature that let users generate images by @-mentioning public Instagram accounts; withdrawn within a week of launch.
Updated EU status checked Last shown
Meta Instagram AI Muse at a glance
- What is Meta Instagram AI Muse?
- Meta Instagram AI Muse is an app from Meta. Meta AI feature that let users generate images by @-mentioning public Instagram accounts; withdrawn within a week of launch.
- Who makes Meta Instagram AI Muse?
- Meta Instagram AI Muse is made by Meta.
- Does Meta Instagram AI Muse work in the EU?
- Unverified. No explicit evidence found; the feature has been turned off globally and the provided pages say nothing about EU availability. Last verified 14 Nov 2026.
- How much does Meta Instagram AI Muse cost?
- Pricing unknown. No pricing information found; the feature has been discontinued. Licence: Proprietary.
- Where was Meta Instagram AI Muse shown?
- In 1 creator video by Matt Wolfe. Most recently by Matt Wolfe on 17 Jul 2026, at 16:08 in “AI News: Claude's New Browser, Spotify Gets AI & OpenAI's New Hardware”.
Sources: the vendor's own pages (linked above) and creator videos at the linked timestamps. EU status is information, not legal advice; see how we check.
About
Instagram AI "Muse" refers to a feature announced alongside Meta's Muse Image AI model that let users generate images in Meta AI by @-mentioning public Instagram accounts as references. Content from any public account could be used in the generated images without the account owner's permission, although an opt-out existed in settings.
The feature drew significant backlash over deepfakes and likeness rights. Critics included the National Center on Sexual Exploitation, which cited sextortion and scam risks, and the Screen Actors Guild, which advised members to opt out. Meta then said the feature "missed the mark" and turned it off, noting this in an update to its blog post about Muse Image.
The feature is no longer available. Meta's Muse Image model and Meta AI image generation continue separately, but the account-tagging capability described here was withdrawn within about a week of its announcement. Details on pricing and the exact launch date were not provided in the source material.
Key features
- Generated images by @-mentioning public Instagram accounts
- Used public Instagram content as reference without owner consent
- Opt-out available via settings
- Built around Meta's Muse Image model
- Withdrawn after backlash over deepfakes
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