Businesses in ChatGPT

Businesses in ChatGPT is a beta feature set from OpenAI that lets companies claim and manage their presence in ChatGPT through a tool called Business Hub. Once verified, a business can update key details and add self-service product feeds with pricing and availability, so ChatGPT has current information when people explore products and services.

Business Hub also provides aggregated insights, including the number of mentions and website clicks, and "discovery topics", which are common themes in conversations where the business's website is cited. OpenAI states that it does not share user conversations or Business Agent chats with businesses, and that insights appear only when volume thresholds are met.

Eligible organizations can also build, test and launch a Business Agent. This is a separate, labeled conversation in which a customer can ask a business about its offerings. Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labeled. Business Agents are currently limited to eligible ecommerce and online service businesses in the United States. OpenAI says it plans to expand to more markets and categories. Existing Enterprise customers and advertisers can claim through their OpenAI representative, and Shopify merchants can connect their store to streamline verification.