ChatGPT Ads (conversational ads)

ChatGPT Ads is OpenAI's advertising platform for placing ads inside ChatGPT. Businesses create and manage campaigns through Ads Manager at ads.openai.com. OpenAI states that its ads principles are unchanged and that protecting user trust in ChatGPT is a priority.

On 16 September 2026 OpenAI announced new AI-powered experiences for the platform. Sponsored Agents let a user click an ad and start a clearly labeled conversation with a business-sponsored agent. This conversation is separate from ChatGPT's independent answers and from the user's original chat. Sponsored Agents are being tested with select advertisers in the United States.

For advertisers, an Ads Manager plugin in ChatGPT lets them create, update and analyze campaigns with natural-language prompts. Ads Manager also suggests copy and imagery from a landing page and campaign objective. Advertisers can opt into AI text customization, which adapts headlines and descriptions to the conversation context and translates ad copy into the user's preferred language. Integrations exist with HubSpot (CRM) and Shopify (ecommerce, US-based merchants via the Shopify App Store).

Pricing and bidding details were not given in the provided material. Availability of ad formats and integrations by country is not specified, other than the US-only Sponsored Agents test and the US-based Shopify merchant integration.