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Facebook AI feed controls

by Meta

Facebook feature that lets users describe their interests in text to tune AI-based feed ranking.

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Updated EU status checked Last shown

Facebook AI feed controls at a glance

What is Facebook AI feed controls?
Facebook AI feed controls is an app from Meta. Facebook feature that lets users describe their interests in text to tune AI-based feed ranking.
Who makes Facebook AI feed controls?
Facebook AI feed controls is made by Meta.
Does Facebook AI feed controls work in the EU?
Unverified. No explicit evidence found. Facebook is available in the EU, but rollout of this specific AI feed control in EU/EEA was not confirmed by the provided pages. Last verified 14 Nov 2026.
How much does Facebook AI feed controls cost?
Free. Part of the free Facebook app; no separate pricing found. Licence: Proprietary.
Where was Facebook AI feed controls shown?
In 1 creator video by Matt Wolfe. Most recently by Matt Wolfe on 16 Oct 2026, at 25:57 in “AI News: 6 New Models & A Nano Banana Killer”.

Sources: the vendor's own pages (linked above) and creator videos at the linked timestamps. EU status is information, not legal advice; see how we check.

About

Facebook AI feed controls is a Meta feature inside the Facebook app that lets users state their interests, using AI to interpret them, and so adjust what appears in their feed. According to a creator summary (Matt Wolfe), ranking adapts in real time to the stated preferences. The creator did not test it.

The feature is part of the Facebook app and website rather than a standalone product. The provided material gives no detail on the underlying models, the exact interface, rollout schedule, or which regions and accounts get access, so those points are unconfirmed.

Key features
  • Users enter interests in their own words to steer the feed
  • AI interprets the input to adjust content ranking
  • Ranking reportedly adapts in real time
  • Built into the Facebook app
1 moment

As seen on YouTube

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