Sources: the vendor's own pages (linked above) and creator videos at the linked timestamps. EU status is information, not legal advice; see how we check.
The Discover tab is a feature of the Netflix app that uses AI to organize recommendations around mood or viewing occasion, with row labels such as "Something Light" and "Family Movie Night". It is a browsing and recommendation layer on top of the existing Netflix catalogue, not a standalone product.
It was mentioned in a Matt Wolfe news roundup, where the creator doubted that it differs much from Netflix's existing genre and category rows. Netflix has not published technical details in the provided material, so how the grouping works, and how it differs from existing personalised rows, is not documented here.
Access is through a Netflix membership on supported devices such as smart TVs, phones, tablets and browsers. The Netflix Bulgaria page lists plans from EUR 5.99 to EUR 10.99 per month. Rollout details for the Discover tab by region or platform were not found in the provided sources.
Watch the moment: the exact second top creators show it. Videos load only when you press play, via youtube-nocookie.com.
New AI-driven Discover tab organizing recommendations by mood, such as Something Light and Family Movie Night. Creator doubts it differs much from existing categories.
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